CHICAGO, IL – June 1, 2023 – Rightpoint, a global experience leader and Genpact company, has launched a new approach to help its clients navigate ever-evolving market dynamics, including the rapid adoption of artificial intelligence (AI).
Experience isn’t a single touchpoint, it’s a holistic journey that spans across the front, middle, and back office, and all the people who are involved in that journey. The explosion of generative AI (GenAI) is changing the landscape for how organizations and their brands will operate. Total Experience recognizes that customer, employee, and product experiences are inextricably linked to overall success. Organizations and brands that leverage data insights, technology excellence, and human interventions – and recognize how each aspect of experience affects the other – will drive competitive advantage over the next decade.
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